Art + UX Direction
My team was brought in at the 11th hour to create a site that would be the destination hub for Philips Healthcare’s entire Fabric of Africa campaign. The goal of the campaign is to raise awareness of the work Philips Healthcare is doing in Africa in the areas of women’s health, specifically non-communicable diseases.
We quickly addressed issues with the planned site experience that would affect the audience segment viewing the site on a mobile device in developing areas of the world. Working closely with the client and their in-house design agency, we created the look of the site to incorporate the African fabric theme of the campaign while still remaining true to the Philips brand guidelines and its values.