I want you to read this
I know, you really came here to see my portfolio and find out if I have the chops to direct your next project. But that’s only part of the story.
A portfolio won’t tell you about dedication, or passion. Nothing about leadership or collaboration. Or that I have a handmade cardboard
Gossamer at my desk. My point is this: the journey and who you take it with is just as important as the destination.
So drop me a line and let’s talk. OK, off you go.
Create a digital destination hub for Philips Healthcare’s entire Fabric of Africa campaign.
Transform a “dead end” site into a vital communication tool that told the church’s story and was easily managed by a non-technical staff.
Create a flagship eCommerce site for Philips Consumer Lifestyle products that embodies the Philips brand values of Sense and Simplicity.
Differentiate the Philips Online Store from other online retailers by providing value-added services. This PhotoFrame customization service allows users to personalize their PhotoFrames by uploading their own photos, engraving the frame and adding a gift card and box.
A complete content migration and restructuring into the Philips Online Catalog allowed Sonicare to benefit from Philips.com’s larger traffic numbers and integrated ecommerce channels.
Create a video that leverages the emotional power of sharing memories to announce the launch of a new customization service at the Philips Online Store.
A 3 1/2 minute video created to position this groundbreaking approach to patient care as a real product, not merely a concept.
Homepage banner on Sonicare.com used to reinforce Sonicare’s differentiating sonic technology message.
Mapping songs from The Smiths and Morrissey to the common themes found in his lyrics.
Package redesign for VeriFone’s first consumer product. Scope included structural and visual design, as well as messaging.
Philips Healthcare HR team was given a challenge: change the culture of employee recognition within the company.
Redesign Senseo’s retail packaging to express the ultimate value of the product (a delicious cup of coffee), as well as clearly communicate the range of features in the product line.
By creating an overarching messaging theme, Philips Patient Monitoring could present a consistent, unified message that resonated with a broad range of stakeholders and medical segments.
Support fundraising efforts in the US by capturing the heart of the work being done in Catacamas, Honduras by documenting the personal stories of Predisan workers.
Brand identity for a line of contemporary home furnishings and baby gift items.
Business card design for an Atlanta DJ.
Identity for an architecture and interior design firm.